The Western Rural Communities (WRC) program is one of several RLF efforts to build long-term support and momentum for conservation in the rural, intermountain region of the western United States. WRC collaborates with local business, community, and government leaders to address intractable environmental and socioeconomic problems with multi-benefit solutions. The work is rooted in an interdisciplinary understanding of the unique economics, culture, geography, and environmental values of the region to advance tailored solutions that maximize conservation and community outcomes.