Campaign for Nature

This initiative is focused on implementing the global goal of protecting and  conserving at least 30 percent of the planet’s land and ocean by 2030, enhancing international finance for biodiversity conservation, and advancing the rights and conservation approaches of Indigenous Peoples and local communities. Campaign for Nature staff work closely with leaders around the world to ensure that conservation targets established under the Convention on Biological Diversity are met. The “30×30” conservation target is based in science and is designed as a rights-based approach to conservation to help reduce mass species extinctions and the devasting impacts of climate change as well as decrease the risk and impact of future pandemics.