Campaign for Nature

This initiative is focused on establishing a new global goal of conserving at least 30 percent of the planet’s land and ocean in a natural state by 2030. Campaign for Nature staff work closely with leaders around the world to develop more ambitious international conservation targets through the Convention on Biological Diversity, increase financing for biodiversity conservation, and advance rights for Indigenous Peoples. The “30×30” conservation target is based in science and is designed as a rights-based approach to conservation to help reduce mass species extinctions and the devasting impacts of climate change as well as decrease the risk and impact of future pandemics.